We have been preparing for the India Design ID exhibition in Mumbai with enthusiasm and anticipation. Cooperation with our business partner IDS was key for us, because it was thanks to him that we had the opportunity to present the Elite Bohemia brand at one of the leading design fairs in India. Our ideas about the functioning of the brand in this dynamic country were completely aligned with the vision of our business partner, and this gave us the confidence we needed.
India Design ID is more than just an exhibition – it is a platform where innovators, creators and design lovers come together. This environment inspired us to focus on presenting our brand with respect for India's rich culture and to show how our lighting can bring a touch of European elegance to Indian homes.
Main product lines
Our presentation focused on two product lines. The classic line was an example of tradition and craftsmanship, while the design line presented our vision of innovation and adaptation to modern trends.
The composition of the displayed fixtures was well thought out. On the one hand, we presented a cross-section of the classic Elite Bohemia offer, which is a celebration of Czech crystal and its brilliance.
On the other hand, we have brought fresh innovations that have been designed keeping in mind the specific needs and tastes of the Indian market.
All the presented lighting fixtures had one thing in common: the craftsmanship of the workmanship. Each selected light fixture was the result of the painstaking work of our master glassblowers. Their skill and precision were admired and appreciated, which was reflected in positive feedback not only from the visitors of the exhibition, but also from the media.
The course of the exhibition
The interest in our presentation exceeded expectations. The Elite Bohemia stand was constantly surrounded by the professional public. The huge media success we achieved confirmed us in the correctness of our strategy.
Although the commercial results will only be seen in time, we are full of optimism that our efforts and promotion will bear fruit.
We were honored to be a part of this prestigious exhibition together with other top international brands. Our cooperation with IDS has opened the door to new opportunities, which we plan to develop further. Our vision for the coming year includes continuing the spirit of the presentation and deepening cooperation on new products. We want the Elite Bohemia brand to be synonymous with quality design lighting not only in India, but also all over the world.