The decision to change the logo is based on our long-term strategy, the new vision of the company and feedback from clients. We still want to keep up with the market and become an equal partner for existing and new customers.
Currently, we create not only classic chandeliers, but also new design products. And we decided to communicate this direction. We want to show that ELITE BOHEMIA is no longer only about classic chandeliers, but also about modern and innovative design.
Trimming
When creating the new logo, it was important to decide how to approach the existing logo. What to keep and what to change. After long discussions and analyses, we decided to keep the trimming symbol. Because it is more than just a design element for us.
Trimming symbolize our roots, the traditional craft of glass cutting, which forms the basis of our brand. In our new visual style, this very symbol represents our shift to contemporary design.
The new trimming and cut crystal in one represents a strong symbolism that connects tradition with modernity. It is a kind of bridge between the past and the future, between craftsmanship and innovation. It's not just about looks. It is also about how our customers perceive us and will perceive us. We want them to know when they see our new logo that we are ready for new challenges.
Font
Another key element of our rebranding is the font. We decided to combine two font styles. The word "Elite" is written simply and technically, which refers to our innovative, modern and technological approach. In contrast, the word "Bohemia" has a more rounded character that refers to tradition and crystal. We grew up on these two foundations.
These values, innovation and tradition continue to remain our priorities.
Color gradient
Thanks to this visual element, we are more recognizable among competing companies. However, we also have standard colors in the brand manual, which ensure the consistency of our visual identity. With this step, we create a long-term stable and easily recognizable visual identity.
The works on the new visual transformation of our brand was under the baton of our chief designer Jiří Krišica. Thanks to his vision, not only our company logo is changing, but also our product portfolio.
We all believe that we have managed to set up a successful strategy that will continue to work in the long term and our customers will appreciate it.
And what does ELITE BOHEMIA director Josef Chlum say about the new logo? “When I first saw the design of the new logo, I was excited. It corresponded to the original idea of how it all came about. I felt the timelessness of it and pragmatically perceived that it met my expectations.
For me personally, the new logo symbolizes not only a new beginning, but also the knowledge that we are ready for the future. I believe that thanks to this transformation we will fulfill our goals and vision and that our customers will appreciate our efforts to be a modern and innovative company that still honors its roots. I am looking forward to the new era of Elite Bohemia and to all the successes that await us."